nextPix feels it is important to have a positive humanitarian impact on the community, country, and world at large. To that end our feature film projects will reflect a humanitarian message that is both positive and diverse, understanding that humanism reflects itself in many ways, in many guises.

By "humanitarian" we mean that our projects will reflect the general goal of increased democracy, human rights, freedom, tolerance and compassion that are required to sustain our world into the coming century. To some, this may translate into environmental, educational or political activism. To some, spirituality. To yet others, the human condition itself.

The issue of humanitarian media becomes crucial as we enter this century. The popular media represents a cultural mindset -- a mindset that must evolve if the critical issues of the day are to be resolved related to the environment, education, politics, health, overpopulation and economic disparity. The only sane approach for a media provider who thinks even somewhat about the future of humanity is to participate in a positive way in helping to foster awareness and responsibility, not escapism and blind consumerism, among the population. While we certainly aren't against escapist entertainment per se, the realities of our social problems require a balanced approach that realizes that it is just as important to enlighten as to entertain.

It is a large task, but one worth taking on, as the alternatives are so unacceptable.